About

The Art of Custom Hair, Crafted for Professionals.

From Founder
Empowering salon professionals with premium, customizable hair extensions at competitive prices, elevating their craft with quality and flexibility.
Yeta Allen
Founder
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Heritage & Family Legacy

The story of Yeta Hair begins with Yeta Allen’s family legacy. Her father, an experienced supplier of raw hair materials, dedicated his life to sourcing the purest, highest-quality human hair, ensuring that every strand met the most rigorous standards. This tradition of excellence and commitment to quality deeply influenced Yeta, sparking her passion for the craftsmanship and intricate details of the hair industry.

Identifying Industry Challenges

In 2019, Yeta Allen embarked on a journey across the United States, visiting salons in New York, Connecticut, New Jersey, Pennsylvania, Delaware, and Maryland. Through in-depth conversations with salon owners and hairstylists, she uncovered several recurring issues:

  • Many professionals were forced to purchase low-quality hair at steep retail prices.
  • It was difficult to find wholesalers that offered consistent quality across batches.
  • They struggled to find a supplier offering high-quality, customizable products for diverse ethnicities.

During these visits, Yeta repeatedly heard the same frustrations—hair that tangled, broke easily, or even contained impure substances. Beyond that, the low quality of available hair extensions severely restricted hairstylists’ creative freedom, making it nearly impossible to achieve the desired results in bleaching, coloring, and styling.

Despite the vast selection of hair products on the market, very few met the essential needs of hairstylists and salon owners: high-quality materials, product diversity, and true customization.

Founding Yeta Hair: Empowering Professionals

These first hand experiences gave Yeta a profound understanding that the industry was in urgent need of high-quality products that could showcase the craftsmanship of stylists and salon owners. Determined to bridge this gap, Yeta returned to her father’s factory, leveraging generations of expertise to create something revolutionary.

By sourcing only the purest, healthiest raw materials, Yeta developed a range of customized, premium-quality hair extensions under the philosophy of One Donor, One Pack—ensuring consistency, longevity, and an unparalleled natural look. Yeta Hair was built not just as a brand but as a dedicated partner for professionals, empowering hairstylists to push creative boundaries without being held back by inferior products.

Through continuous optimization of production processes and rigorous quality control, YetaHair upholds the highest standards of custom hair craftsmanship. Additionally, our efficient supply chain and advanced manufacturing techniques allow us to offer competitive pricing, helping salon owners and stylists gain a stronger edge in the market.

Our Mission

Today, Yeta Hair remains committed to its mission: to provide professionals with customized, high-quality hair extensions. We are dedicated to offering unmatched product quality and value to hairstylists and salon owners.

At Yeta Hair, our products empower every stylist, helping them create unique, flawless hairstyles—bringing confidence, beauty, and perfection to every client.

The Art of Custom Hair, Crafted for Professionals

Custom Hair, Infinite Possibilities.

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